Have you ever asked yourself “why aren’t my videos coming up when I search for them on Google?” or “why aren’t my videos showing up on YouTube?” or anything like that?
The answer isn’t so black and white. There are a number of factors that contribute to your videos’ accessibility:
Watch Time
Short keywords
Long keywords
YouTube Suggest(ions)
Description Length & Content
Timestamp Indexing
Hashtags
Title
Location
In addition to these, the classic SEO rules still apply to videos too
Backlinks
Social Media Shares
Trendiness
Search Volume
Competition for Keywords
To have your videos found when people search, you must compete with those who have mastered the art of web search engine optimization and video SEO. The algorithm is grading on a curve so those who have perfect video marketing skills make it a very competitive playing field.
You can either become a video marketer or hire one to compete with the big league.
That is why your videos do not show up and other people’s do. Even if by accident, they just happen to have a better grade when it comes to their video SEO.
7) Meta Tags: You may or may not have heard, filling out meta tags and descriptions helps not only people find you when they read your results but also helps the algorithm itself find you.
6) Google Trends: For short-term SEO campaigns, or just accelerated campaigns in general, using trends is a simple way to stay on top of the curve.
5) Google Keywords: For long-term SEO, keyword data is key (pun intended). Knowing how often a word is searched, volume and related keywords are all vital.
4) Keyword Content Marketing: Content marketing not only has the advantage of being natively inbound, but also carries with it the benefit of improving SEO (when done right). The trick is to include your keywords when writing content and to create backlinks with said content.
3) Outreach: The heart of SEO is genuine link-building. What that entails is going out of your way to find opportunities to have your link shared. Usually that means asking favors, researching relevant but not competing bloggers, networking and making contributions to your industry in exchange for useful backlinks.
2) AHREFs: Knowing where you stand in comparison to others really helps. SEO is a very competitive field and this tool enables users to be analytical and data-driven when approaching their optimization strategies. Finding problems you would never know to look for is very useful in creating and refining a strategy that works for you.
1) Elevator Pitch Automations: The first media & SEO package deal to hit the market is a great way to buy time in the future and ensure future success. The services vary in price by website size, keywords and whether the results will be localized or nonregional. The buyer ends up with search optimized video content, advanced webpage SEO and content distribution.
Keeping these in mind, rest assured your search engine optimization strategies will have the edge needed to stay in the top percentage of results.
Copyright is the ability to license and distribute content legally. While it sounds very similar at face value to copywriting, it would be like comparing the words alumni and aluminum.
Copywriting is writing copy, in case that was not obvious. Sales copy is content written, said or scripted for the purpose of converting readers into leads which are potential customers.
Most copywriters are salespeople in one sense or another whether or not they deal directly with clientele. Some copy is not for selling a product or service but for selling an idea or propaganda. Political figures use copywriters for their campaigns and speeches.
Every advertisement ever written was written in the language of sales; copywriting. What might that look like? Consider, hypothetically, that someone was trying to sell you California’s Best Commercial Video Service. The diction, emotional pleads, visuals, sounds, incentives, implications and circumstances of the prospect, you in this case, are important factors to consider among many others. Simply communicating the benefits of a product or service is no longer cost effective without a strong unique selling point. If California’s Best Commercial Video Service targets specific office professions and what are commonly known as “Side Hustles”, the sales copy will reflect that, or should.
An ad off the top of my head might sound something like:
‘The Friendliest Customer service & Highest Customer Satisfaction comes from California’s Best Commercial Video Service for Good Reason.
If there were a “Get Rich Quick” formula, everyone would be using it, but there are “Get Rich Exponentially” formulas, tested and proven with quality results. Instead of calling them that, call them marketing solutions.
To find out more about these solutions and how they apply to you, contact California’s Best Commercial Video Service today.
At ElevatorPitchAnimation.com ‘
As you can tell, the goal is to get readers interested in an idea, product, service or brand. That is only the surface. The reasoning behind copy is driven by the intent to distribute to a specific audience, even if that audience is the entire human race.
Clearly, it would be easier to convince someone to purchase a soda than an automobile, but how many units of soda does that salesperson need to sell to make as much as the sale from one automobile? Long-term, everything seems to balance out if you have what it takes.
Many people are good copywriters and have no idea, but many copywriters are not cut out for sales copy.
89. Microsoft Office experience? Used to be an executive assistant; Excel all day.
88. Typing speed: 65 wpm
87. ActionScript 2.0 was my first programming language (2009).
86. Moved on up to Javascript from there.
85. Now, I’m currently learning PHP & Actionscript 3.0
84. Animation works with anything I decide to do.
83. Animation works with anything you decide to do.
82. All of my work experience is corporate.
81. Including advertising.
80. And social media marketing.
79. Cartoon campaigns do amazingly well with young people.
78. Original cartoons are more affordable through me than anywhere else.
77. Technically, I don’t charge anything. I only accept donations.
76. My services can be a combination of anything I offer.
75. Including webmaster services, animation, video editing, web design, graphic design, form design, campaign design, game art design, creative writing, business consulting and social media campaign management.
74. I’m 19 and have 7 years of experience with animation and graphic design.
73. Softwares of choice: After Effects, Flash Professional, Illustrator, Photoshop, Sony Vegas, Debut Video Capture, Swivel, Dreamweaver, Sound Forge, Audacity and Paint.
72. I also do very well with traditional mediums.
71. Paper is my best friend.
70. I’m in it for the art.
69. I’ve met Dessert Dan from Storage Wars. He was in my house.
68. I love investing. I have many years of experience bartering.
67. I possess plenty of variety and some originality.
66. Decent writing isn’t easy to come by these days.
65. I can write and perform music.
64. At the age of four, my grandfather started teaching me piano.
63. In junior high, I adopted the upright bass and began performing classical music.
62. In high school, my interest spawned into the guitar and ukulele, but I still remain fluent in bass and piano.
61. Recently, I have been providing music lessons in exchange for a comfortable income.
60. I’ve worked with many musicians and artists.
59. Gene Autry is in my family lineage.
58. Both of my parents went to universities.
57. Which means I don’t get financial aid, or any benefits for that matter.
56. I’m willing to relocate to many areas in the US.
55. I have a viral cartoon on YouTube that I made in an hour in 2009.
A lot of television shows are not your favorite programs, and only a few pertain to your liking. This can be for many reasons, but the majority of people can recognize a low-quality show fairly quickly.
Low-quality is not synonymous with low-budget. There are some high-budget films and shows with repulsive content.
So, why do some shows do well even though they obviously suck so much?
They keep producing content. Plain and simple.
It may not be quality but it’s consistent and people look for new content whether or not it’s good.
Advertisments don’t discriminate. If a show is getting negative attention, it’s still counted as good publicity all the same.
Good shows often run out of content because they try so hard in a world of people who don’t appreciate the effort. They aren’t willing to ruin their reputation by selling out.
So, what does this lesson tell us?
It tells us that whether or not we think our content is good enough, there are always going to be successful opportunities for consistent production. Don’t create just for money, but don’t make your best content your only content.
