Copyright is the ability to license and distribute content legally. While it sounds very similar at face value to copywriting, it would be like comparing the words alumni and aluminum.
Copywriting is writing copy, in case that was not obvious. Sales copy is content written, said or scripted for the purpose of converting readers into leads which are potential customers.
Most copywriters are salespeople in one sense or another whether or not they deal directly with clientele. Some copy is not for selling a product or service but for selling an idea or propaganda. Political figures use copywriters for their campaigns and speeches.
Every advertisement ever written was written in the language of sales; copywriting. What might that look like? Consider, hypothetically, that someone was trying to sell you California’s Best Commercial Video Service. The diction, emotional pleads, visuals, sounds, incentives, implications and circumstances of the prospect, you in this case, are important factors to consider among many others. Simply communicating the benefits of a product or service is no longer cost effective without a strong unique selling point. If California’s Best Commercial Video Service targets specific office professions and what are commonly known as “Side Hustles”, the sales copy will reflect that, or should.
An ad off the top of my head might sound something like:
‘The Friendliest Customer service & Highest Customer Satisfaction comes from California’s Best Commercial Video Service for Good Reason.
If there were a “Get Rich Quick” formula, everyone would be using it, but there are “Get Rich Exponentially” formulas, tested and proven with quality results. Instead of calling them that, call them marketing solutions.
To find out more about these solutions and how they apply to you, contact California’s Best Commercial Video Service today.
At ElevatorPitchAnimation.com ‘
As you can tell, the goal is to get readers interested in an idea, product, service or brand. That is only the surface. The reasoning behind copy is driven by the intent to distribute to a specific audience, even if that audience is the entire human race.
Clearly, it would be easier to convince someone to purchase a soda than an automobile, but how many units of soda does that salesperson need to sell to make as much as the sale from one automobile? Long-term, everything seems to balance out if you have what it takes.
Many people are good copywriters and have no idea, but many copywriters are not cut out for sales copy.