Have you ever asked yourself “why aren’t my videos coming up when I search for them on Google?” or “why aren’t my videos showing up on YouTube?” or anything like that?
The answer isn’t so black and white. There are a number of factors that contribute to your videos’ accessibility:
- Watch Time
- Short keywords
- Long keywords
- YouTube Suggest(ions)
- Description Length & Content
- Timestamp Indexing
In addition to these, the classic SEO rules still apply to videos too
- Social Media Shares
- Search Volume
- Competition for Keywords
To have your videos found when people search, you must compete with those who have mastered the art of web search engine optimization and video SEO. The algorithm is grading on a curve so those who have perfect video marketing skills make it a very competitive playing field.
You can either become a video marketer or hire one to compete with the big league.
That is why your videos do not show up and other people’s do. Even if by accident, they just happen to have a better grade when it comes to their video SEO.